Common Variables of Public Relations in Mix Modelling Dissertation

Common Variables of Public Relations in Mix Modelling - Dissertation Example Based on the corporate vision, integrated marketing communication can be used to enable the target consumers not only to self-select but also identify themselves with the corporate brand (Duncan, 1993, p. 18). Since the effectiveness of business communication strategies could either positively or negatively affects the product and corporate brand (Kitchen et al., 2004), it is a challenge on the part of the large multinational companies to learn more about how these business entities could improve the use of integrated marketing communication.  Depending on the main purpose behind the need to communicate the corporate product, marketing managers can make use of integrated marketing communication strategies in order to deliver not only harmonious messages to its target consumers. Today, the availability of new media technologies changes the traditional way of communicating the product and corporate brand to the public (Kitchen et al., 2004, p. 33). Instead of heavily relying over the use of print advertisements, marketing managers today are utilizing a more diversified media sector depending on the type of marketing media that could provide them with the most cost-efficient option and most effective way to meet the personal preferences of its target consumers (ibid).In order to establish a strong corporate and product brand, the marketing mix (categorized as product, price, place, and promotion) should be carefully studied when making use of integrated marketing communication strategies (Keh, Nguyen and Ng, 2007).... 18). Since the effectiveness of business communication strategies could either positively or negatively affects the product and corporate brand (Kitchen et al., 2004), it is a challenge on the part of the large multinational companies to learn more about how these business entities could improve the use of integrated marketing communication. Depending on the main purpose behind the need to communicate the corporate product, marketing managers can make use of integrated marketing communication strategies in order to deliver not only harmonious messages to its target consumers. Today, the availability of new media technologies changes the traditional way of communicating the product and corporate brand to the public (Kitchen et al., 2004, p. 33). Instead of heavily relying over the use of print advertisements, marketing managers today are utilizing a more diversified media sector depending on the type of marketing media that could provide them with the most cost-efficient option and mo st effective way to meet the personal preferences of its target consumers (ibid). In order to establish a strong corporate and product brand, the marketing mix (categorized as product, price, place, and promotion) should be carefully studied when making use of integrated marketing communication strategies (Keh, Nguyen and Ng, 2007). Likewise, it is necessary on the part of the marketing manager to integrate the significance of the marketing mix when deciding for the type of marketing media to use in marketing communication since this strategy will make the target consumers be able to self-select and successfully identify themselves with the corporate brand

Francis Bacon Vs John Locke Philosophy Essay

Francis Bacon Vs John Locke Philosophy Essay Cognition is one of the main principles of philosophy. Searching for the ways to understand the surrounding world, trying to make sure that people live in the world they can explain, many philosophers tried to create their own theories of nature reasoning. People have always been interested in the nature, its processes, and the way in which scientific discoveries are made. There are two ways to consider the nature, deductive and inductive. Francis Bacon and John Locke are two philosophers who searching for the most effective ways of cognition have come to opposite perspectives and presented those in their writings, Novum Organum Scientiarum and An Essay on Human Understanding respectively. Bacons Novum Organum Scientiarum and Lockes Essay on Human Understanding are two pieces of writing which do not only present the points of view of the authors, but also describe two important ways for considering science and conducting the process of condition, even though the perspectives of these two people are opposite, they are both applied in the modern world with the same frequency. The main reason for writing these two pieces of scientific discussion was the desire to understand the modern world. Cognition is important for philosophers of the whole world and searching for the most effective ways for understanding the nature Locke and Bacon came to two opposite ways in understanding different processes. Bacon and Locke apply to deductive and inductive methods, which differ by the starting point and the vision of the beginning of the research. It is difficult to understand the surrounding world, as sometimes it seems to be indescribable and confusing; however, Bacon and Locke managed to prove that appropriate approach to cognition under correct conditions and in appropriate time with a restricted number of actions may lead to solving the mystery of the surrounding world. Each mystery should be considered from the side of an appropriate perspective or theory. Considering the main idea of inductive and deductive method, one should imagine a problem, which he/she wants to dwell upon. Applying to the deductive method, the problem should be considered from a general perspective. Further, the researcher should concretize and specify the issue turning to the very particular aspect, which is important. Having an opportunity to prove that the general rule is appropriate for the specific one, a person applies to the deductive method. Inductive method presupposes anther vision of the situation, when dealing with one specific action a person has to prove that the same condition is typical for the general audience. Thus, the generalization of the results is based on the inductive method. Bacon and Locke described these two methods in detail. Writing their pieces of literature, Locke and Bacon tried to deliver their vision of solving the problem of world cognition. Trying to present their methods, these people could not imagine that they open up the m ethods which are going to be used in the scientific world for many discoveries, as trying to solve any problem, working on the mystery, etc. researchers and scholars use either inductive or deductive methods to conduct a research. Bacons Novum Organum Scientiarum is more directed n logic than on philosophy, as applying to the discussion of the general issues, one should create the chain of events, consequences and conclusions which are based on the central general idea and come closer to the specific issue which is to be considered. Bacon states that for the powers and motions of things act and take effect at distances not indefinite or accidental, but finite and fixed; so that to ascertain and observe these distances in the investigation of the several natures is of the greatest advantage to practice, not only to prevent its failure but also to extend and increase its power (Bacon Novum Organum 206). In other words, Bacon tried to prove that the processes in the nature are interconnected and trying to come from the general aspect to the concrete one, a person will find the expected results only if the correct way is followed. The human disbelief in the fact that things are possible makes the scientific resear ch more complicated. Turning to close discussion of the very inductive method proposed by Bacon, it is important to point at the procedure of the research. A scholar should gather several events which have the same characteristics, outcome or other features. Considering each of the issues individually, the scholar should remember that hey are the part of the general issue. Thus, trying to find the individual features of the common generalized cases, he/she will be able to draw conclusions by means of posteriori reasoning concerning the validity of hypotheses that were formulated a priority (Vignais and Vignais 113) only in case the conditions are met and the procedure is followed ideally. Bacons Novum Organum Scientiarum is a revision of the Aristotles Organon. Bacon tries to make sure that the specifically new order in cognitive processes should be used. Being totally based on logic, Bacon tries to prove in this work that the science of a better and more perfect use of reason in the investigation of things and of the true end of the understanding (Bacon The essays or counsels civil and moral 33). One more important aspect in the Bacons work is the reference to the practical experiments, which helps understand the problem and increase the chances foe drawing the conclusion faster. Therefore, it is possible to conclude that the contribution of Bacon in the development of the cognition and scientific world is invaluable Lockes Essay on Human Understanding is based on the process of cognition, when one pays attention to the details and tries to generalize the ideas, which one gathers. Searching for the explanation of different natural processes, the researcher is presupposes to gather the details, the parts of the general picture and step by step to come closer to the final goal. The considerationà ¢Ã¢â€š ¬Ã‚ ¦ of ideas and words as the great instruments of knowledge makes no despicable part of their contemplation who would take a view of human knowledge in the whole extent of it (Locke 718). The importance of Lockes essay is the ways and methods he offered for understanding the human nature. Later, Lockes essay will be exercised as the profound influence upon the Enlightenment, providing the epistemological foundations for modern empiricism (Hyland, Gomez, and Greensides 40). The main idea of this wok is to make sure that people understand the importance of their knowledge and the way how this know ledge may be considered. The perception of the surrounding world plays great role in Lockes theory. Each person is a thinking being who has an opportunity to distinct ideas in ones mind and draw appropriate conclusions. The failure to consider the necessary issues, the failure to check the information which is really important for this very research is one of the main barriers on the way of human cognition. The main idea of Lockes inductive method is to gather all the necessary facts related to the problem and make the necessary connections. The failure to find all the issues and to make the correct connections is a failure many people do not know how to cope with. Locke is sure that once a person manages to understand an issue having created the correct chain of conclusions, the more complicated cognitive processes will be available for this person (Hyland, Gomez, and Greensides 42). Locke paid much attention to enthusiasm and Rudrum, Black, and Nelson correctly say that enthusiasm to Locke is the refusal to apply reason to ideas that the believer thinks are revealed truth, and the question he seeks to answer is à ¢Ã¢â€š ¬Ã‚ ¦ how to distinguish between true revelation and mere enthusiasm (1029). These words just support the information mentioned above. A person who wants to conduct a cognitive process of thinking should make sure that purpose and the process is lead correctly, otherw ise, nothing will come out. Commenting on Lockes Essay on Human Understanding, Clarke confirmed that the main idea of the Lockes method is to understand the correct principle and to find the appropriate data, which perfectly meets the problem (Clarke 1). Trying to compare and contrast these two pieces of writing, Bacons Novum Organum Scientiarum and Lockes Essay on Human Understanding, the most important similarities and differences should be identified. These two works are directed at helping people conduct cognitive processes and find out the truth about human nature and the surrounding world. However, the approaches these two authors apply to differ greatly. Bacon bases his theory of logical thinking trying to prove that the pieces of information considered from the general scope of data is the most effective way for cognition. Locke does not try to contradict Bacons ideas, but he refers to another approach, trying to prove that the correctly selected pieces of information and the chain of appropriate conclusions is a guarantee of cognition. Therefore, it may be concluded that even though Bacons and Lockes ideas are diametrically opposite and the way of cognition these authors offer have nothing in common, these two theories deserve attention. Being absolutely different they neither contradict, nor supplement each other. These two theories have found the supporters in the world of science as both logical and knowledge-based methods are used in the modern science. Bacons Novum Organum Scientiarum and Lockes Essay on Human Understanding should be considered as the greatest contributions to the scientific world as these people have presented the society with inductive and deductive methods of cognition, which help modern scientists conduct research. Moreover, separate parts of the discussion in these two pieces of writing offered the ideas for further research as science is a dynamic sphere, which requires constant movement ahead with the return to the already drawn conclusions to make sure that there is nothing to be added .

The Writing Process Essay -- Writing Composing Papers Essays School

The Writing Process Writing can be a very difficult process for those who do not know how to go about constructing a work of writing. I have my own ideas on how I think the writing process should be done. Time and good ideas will make for a good paper because when I begin writing a paper or an essay I take a day to think of all the possibilities to write about. If I am lucky if I have the chance to come up with my own ideas rather than have them given to me, but if that is not the case then I follow my simple steps to get through with my work .   Ã‚  Ã‚  Ã‚  Ã‚  To start off, I remember that it may take awhile until I am sure on what I am going to write about for the topic. It is all right to change the subject many times if I absolutely have to. Absolutely do not start out writing the paper with the opening or ending paragraph. It is best to do the end and beginning paragraphs once I have finished completing and editing the entire paper.   Ã‚  Ã‚  Ã‚  Ã‚  First of all I sit down where I can really concentrate on my topic, and I make outlines. I start off with numbers and label them what the topic of the paragraph is going to be about. After I finish figuring out what each paragraph will be about, I then go in subdivisions on the details that will be included in each specific paragraph. This will help to avoid getting off of the subject and the paper will be in a good order.   Ã‚  Ã‚  Ã‚  Ã‚  After finishing the outline, I go on to start writing down ideas that are at the top of my ...

World, in Hounding Me

World, In Hounding Me The poem â€Å"World, in Hounding Me† written by â€Å"Sor Juana Ines de la Cruz† explains her ethos and thought process in order to give a greater understanding of her psyche and in doing so, is also judgmental about modern life. She wishes to enrich her mind, spirit and existence with the understanding of beauty and humility. In the poem, it states, â€Å"How can it harm you if I choose, astutely, rather to stock my mind with things of beauty, than waste its stock on every beauty's claim? . Rather than making herself look beautiful on the outside, she focus on making herself beautiful from within by finding the goods she has in her and understanding the importance of her existence in the world.She wishes to avoid the corruptions of wealth and vanity. The poem states, â€Å"Costliness and wealth bring me no pleasure; the only happiness I care to find derives from setting treasure in my mind, and not from mind that's set on winning treasure. . Sh e doesn't want happiness that only last a moment. She wants happiness that lasts a life time and beyond. She asks to be a simple woman with simple pleasures and not be made to enter the race of accumulating â€Å"things† and wealth. The poem states, â€Å"I prize no comeliness. All fair things pay to time, the victor, their appointed fee and treasure cheats even the practiced eye. â€Å".She doesn't want anything that can be gain through wealth and power. She seeks the pleasures of life that is given by god. She wants to accumulate knowledge and understanding of her psych and also judgment about modern life. She believed life isn't about looking pretty or gaining happiness through wealth. Instead she believed that everyone is beautiful inside and that the happiness is gain through the pleasure of life given by god.

Red Ocean And Blue Ocean Strategy Essay

In the world of business there are many ways to work, and they are very different, in this case im going to talk about the blue ocean strategy, and the basic for this strategy is that companies need no challenges themselves, not with other companies, on the other hand we said that a Company has a red ocean strategy when they compete with other companies, and thats why these 2 are different, not only in the color, also in the concept. BLUE OCEAN STRATEGY This concept comes from a book with the same name â€Å"Blue Ocean Strategy† (Harvard Business Review Press 20050), by W. Chan Kim and Renee Mauborgne. The primary concept si avoid the bloody path of business, and thats how we know the red oceans, instead of looking how to compite with the others, create new ways to work and free of competitors. The main idea of this is to create a model of business with low cost and that low cost be the differentiation, when a Company do that, get it the blue ocean. To get together the differentiation and the low cost there are 4 key questions that apport some basic stuff that is neccesary to get in the blue ocean. †¢Raise: What factors should be raised well above the industry’s standard? †¢Eliminate: Which factors that the industry has long competed on should be eliminated? †¢Reduce: Which factors should be reduced well below the industry’s standard? †¢Create: Which factors should be created that the industr y has never offered? For some companies its complicated answer this questions, but in fact, this are some elements that companies in the red ocean, see in the opposite way. In the blue ocean your Company is the principal element, defined as the title indicates, you have all the water for yourselve. They need to change the concept of competition, and focus on the competition inside the Company, that means that they need to check every idea that comes from the Company. An example of blue ocean strategy is cirque du solei, they take the concept of circus and changed it, instead of animal the main part of the circus is the estravagant dance and other things like opera and ballet, also the  customers are different, mostly of them are adults, unnatural for a normal circus. Another example comes from Nintendo and their revolutionary product, wii, that comes i 2006 and with that, Nintendo offers an original and fun way to play, besides their principal competitors sony and Microsoft, they focused in create an u nique product, and also, without a powerful cpu Nintendo reduce the production cost and give a exciting way to play. RED OCEANS STRATEGY This is the normal market place, the place where companies confront other companies and swim in the bloody sea. Companies try to outperform their rivals to grab a greater share of existing demand, usually through marginal changes in offering level and Price. These companies are normal for the people and society, and in fact the majority of companies in some form practices the red ocean strategy. This companies are in constant fight with others, and they are always watching the prices of the competitors, and offer a better Price, its a simple concept that doesnt have science they are just normal companies doing the same stuff always, watching the actions of others and always in danger. This is a concept that doesnt have a lot of science, its just the normal market that we are seing evey day. CONCLUSION The red ocean strategy maybe Works for big companies, but this doesnt define i fis the best option, companies should use the blue ocean strategy because when a lot of companies do the same, the results are going to be the same, and what a Company look for is to get bigger than what they were yesterday. In the concept of blue ocean strategy i dentify that the innovation has a special role in this model, they need to create something different from the rest, and when they do that, they are innovating, but this innovation needs to be unique, that means that only the Company that introduce the change can afford to repeat that unique process. The blue ocean strategy is the best option for every Company, including big companies. REFERENCES http://thomasafowler82.wordpress.com/2013/09/10/what-is-red-ocean-strategy-and